Our Story

In Japan there’s always been a tradition of dedication. Of putting your whole self into whatever you do. So when we decided to create a vodka seltzer, we didn’t start the way others have. Instead, we used whole fruit…every last bit. It’s what brings out the fullest flavor to deliver ultimate refreshment.

 

That’s why -196 is inspired by Suntory’s #1 Seltzer in Japan. Our unique real taste is made for those who aren’t afraid to stand out because they know that the best moments in life happen when you put your whole self into it…. Rind and all.

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